PERAN PUBLIC RELATIONS DI 103.1 FM OZ RADIO BANDUNG

Perkasa, Bayu (2021) PERAN PUBLIC RELATIONS DI 103.1 FM OZ RADIO BANDUNG. Project Report. IPB University.

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Abstract

OZ Radio Bandung was initiated from a creative idea inspired by youth spirit. It was established on December 25th 1971. OZ radio first aired in Bandung targeting the young generation that sustained to this very day. The experience of managing youth radio in the presentation of the best programs during that period, making RADIO OZ reliable in managing and delivering messages to young people in every place. The purpose of writing this Final Report is to know the role of Public Relations in 103.1 FM OZ Radio Bandung, then during pre-production, production process, and post-production. In addition explaining what obstacles are overlooked by public relations in the production process and post-production in the work process. The location of set down the Final Report was directed at PT Mitragama-Swara or known as 103.1 FM OZ Radio Bandung. Data collection time was managed from February 05, 2018, to April 13, 2018. Data collection techniques are carried out through observation, interviews, active participation, and library studies.
The role of Public Relations is required for companies, especially 103.1 FM OZ Radio Bandung, to drive the wheels of organization, image, and management every bit the company. Providing services and public information to represent the company and earn the trust afore the public. The role of public relations in its context as a support for management and organizational activities.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: peranan, public relations, 103.1 FM OZ Radio Bandung
Subjects: H Social Sciences > H Social Sciences (General)
Student Project Report
Divisions: School of Vocational Studies > Communication
Depositing User: User SV IPB
Date Deposited: 21 Dec 2021 05:09
Last Modified: 21 Dec 2021 05:09
URI: https://ereport.ipb.ac.id/id/eprint/8731

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