Digital Marketing sebagai Strategi Komunikasi Pemasaran PT Wiraswasta Gemilang Indonesia

Nadza Kusuma, Sanya (2020) Digital Marketing sebagai Strategi Komunikasi Pemasaran PT Wiraswasta Gemilang Indonesia. Project Report. IPB University.

	Text (COVER) J3A817351-01-Sanya-Cover.pdf Download (2MB)
	Text (RINGKASAN) J3A817351-02-Sanya-Ringkasan.pdf Download (2MB)
	Text (ABSTRAK) J3A817351-03-Sanya-Abstrak.pdf Download (2MB)
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	Text (PENDAHULUAN) J3A817351-05-Sanya-Pendahuluan.pdf Download (2MB)
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Abstract

PT Wiraswasta Gemilang Indonesia is the first and largest lubricant factory in Indonesia which is engaged in the lubricating oil processing industry with the trademark Evalube. The company has been the initiator of a local energy purification movement with an orientation towards environmental awareness of renewable energy sources and a focus on producing quality lubricants that comply with international standards. Digital marketing is a marketing communication strategy adopted by the company. Digital Marketing is an effort to promote products / services by utilizing digital technology such as the internet and digital media such as social media, websites and so on. The application of digital marketing as a marketing communication strategy by the marketing division is deemed appropriate to attract the attention and interest of potential consumers widely, quickly and precisely. This marketing strategy also helps increase market share, increase sales revenue, and reduce distribution or promotion costs. The Marketing Division applies the science of persuasive communication through creative content that is created and uploaded in various digital assets owned by PT Wiraswasta Gemilang Indonesia. The purpose of this report is to observe and evaluate how PT Wiraswasta Gemilang Indonesia is implementing their digital marketing strategy. The results of the implementation of the strategy showed that the program resulted in increased sales loyalty for the company. Therefore digital marketing strategies must be implemented effectively. However the implementation of this strategy faces several obstacles. Therefore the company must be able to overcome the obstacles encountered.

Item Type:	Monograph (Project Report)
Uncontrolled Keywords:	Digital Marketing, Marketing, PT Wiraswasta Gemilang Indonesia
Subjects:	Student Project Report
Divisions:	School of Vocational Studies > Communication
Depositing User:	Komunikasi SV IPB
Date Deposited:	16 Sep 2020 02:33
Last Modified:	16 Sep 2020 02:33
URI:	https://ereport.ipb.ac.id/id/eprint/3630

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