PERAN DIVISI CONTENT SUPPORT DALAM PENJUALAN LISENSI DI INDONESIA ENTERTAINMENT GROUP

Aurellia Wintarto, Cindy (2020) PERAN DIVISI CONTENT SUPPORT DALAM PENJUALAN LISENSI DI INDONESIA ENTERTAINMENT GROUP. Project Report. IPB University.

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Abstract

CINDY AURELLIA WINTARTO. J3A217387. 2020. The Role of Content Support Division in Licensing Sales at Indonesia Entertainment Group. Supervised by VIVIEN FEBRI ASTUTI.

Mass communication is a term for a small group of people to communicate with a larger number of people. One of the most common platforms of mass communication and the largest component of the media industry is television. Nowadays, television has become an essential part of life and a major source of information and entertainment. The number of television networks expand rapidly, and each are facing an intense competition to gain more audiences. Audiences are the main currency for media companies because they provide advertising revenue which will be the main source of income for commercial television. Usually, each of them broadcasts interesting programs to attract audiences, however the production of media content is an expensive business. Indonesia Entertainment Group (IEG) serves as the sub-holding company of SCM(Surya Citra Media)’s content production and distribution businesses. IEG Focuses on 4 cores business activities, one of them is content distribution which the company does by selling the television program licenses from SCTV, Indosiar, and Ochannel to broadcasters from Indonesia or overseas countries around Asia or Europe. In licensing sales, the Content Support team plays an important role whose main task is to provide every client needs. Some of their tasks are to prepare contractual agreements and program details of each content for clients until they receive the content they have purchase, while also facing the obstacles and finding the solutions.

Keywords : content, license, television

Item Type:	Monograph (Project Report)
Uncontrolled Keywords:	content, license, television
Subjects:	Student Project Report
Divisions:	School of Vocational Studies > Communication
Depositing User:	Komunikasi SV IPB
Date Deposited:	13 Sep 2020 04:28
Last Modified:	13 Sep 2020 04:28
URI:	https://ereport.ipb.ac.id/id/eprint/2594

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