Peningkatan Pendapatan Melalui Penerapan Grading pada Usaha Bunga Krisan di Kelompok Tani Bunga Citra Asri

Ario Praja, Rahmat (2019) Peningkatan Pendapatan Melalui Penerapan Grading pada Usaha Bunga Krisan di Kelompok Tani Bunga Citra Asri. Project Report. IPB University.

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Official URL: https://sv.ipb.ac.id

Abstract

ABSTRAK
RAHMAT ARIO PRAJA. Peningkatan Pendapatan Melalui Penerapan Grading Pada Usaha Bunga Krisan di Kelompok Tani Bunga Citra Asri. Dibimbing oleh WONNY A RIDWAN.

Agribisnis di Indonesia memiliki potensi besar. Wilayah Bandung Barat adalah salah satu daerah yang melakukan budidaya tanaman pangan dan non pangan, salah satunya adalah tanaman hias bunga krisan. Tanaman hias terutama bunga krisan, memiliki minat dan harga jual yang tinggi, sehingga memberikan prospek bagi para petani. Tujuan dari penelitian pengembangan bisnis ini adalah (1) Merumuskan gagasan pengembangan usaha di Kelompok Tani Bunga Citra Asri. (2) Menilai kelayakan pengembangan usaha di Kelompok Tani Bunga Citra Asri. Metode analisis data yang digunakan dalam studi pengembangan bisnis ini adalah metode kualitatif dan metode kuantitatif. Produk yang akan dihasilkan adalah bunga krisan dengan grade sesuai dengan standar grade krisan yang ada. Hasil kelayakan finansial pada pengembangan usaha sebagai merek diperoleh R/C ratio 1.82, B/C ratio 0.82 dan terjadi peningkatan pendapatan sebesar Rp 44 925 000. Ini menunjukkan bahwa kajian pengembangan bisnis ini bisa dikatakan layak untuk dijalankan

Kata kunci: bunga krisan, grading, peningkatan pendapatan.
ABSTRACT
RAHMAT ARIO PRAJA. Income increase through the application of grading in chrysanthemum business in Bunga Citra Asri Farmer group. Which lead and supervised by WONNY A RIDWAN.

Agribusiness in indonesia has a huge potential. West bandung area is one of area that has a cultivitation of food and non food crops that is chrysanthemum ornamental plants. These plans have a high interest and selling prices, that help a high prospect for farmers. The purposes from this development business research are 1) to formulate the idea of business development in Bunga Citra Asri Farmer Group. 2) to assess the feasibility of business development in Bunga Citra Asri Farmer Group. Data analysis method used in development business are qualitative and quantitative method. The product that will be produced is crysanthemum plants with a grade that depends on its standar. The results of the financial feasibility of business development as a brand that obtained is R/C ratio 1.82. B/C ratio 0.82 and it has a enhancement of income in amount of Rp 44 925 000 this shows that the development of this business is feasible to be implemented.

Keywords : chrysanthemum sp, grading, income increase.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: bunga krisan, grading, peningkatan pendapatan
Subjects: Student Project Report
Divisions: School of Vocational Studies > Agribusiness Management
Depositing User: User SV IPB
Date Deposited: 21 Apr 2020 10:09
Last Modified: 21 Apr 2020 10:09
URI: https://ereport.ipb.ac.id/id/eprint/184

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