Strategi Komunikasi Dakwah Program Something To Remember di Radio Jakarta Islamic Center

Firstia Faradiba, Kartika (2020) Strategi Komunikasi Dakwah Program Something To Remember di Radio Jakarta Islamic Center. Project Report. IPB University.

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Official URL: https://sv.ipb.ac.id

Abstract

Something To Remember has three steps to determining communication da’wah strategy. One of them is planning strategy, to analyze elements of da’wah which is dai as a communicator, mad’u as a communican, propaganda media, and the effects of da’wah. The next strategy step is implementing strategy, by paying attention to the packaging and promotion of program. The last step is evaluating program, this step in order to correct some fault that happen during radio streaming so that objectives of program can be achieved. The strategy will work in well, when all the components are collected,. In the process, Something to remember has some experienced obstacles. The obstacles that have been happen are in two constraints, which is Interest and mechanical. The interest obstacle happen because a lack of book reference to radio streaming and a less branding of the program on social media. The mechanical obstacle happen as coinciding broadcast freuquencies and trouble system on radio websites. Both of these obstacles can be overcome by improving the quality of human resources at the Jakarta Islamic Center Radio.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Keywords: Da’wah ,Mass Media, Radio
Subjects: Student Project Report
Divisions: School of Vocational Studies > Communication
Depositing User: Komunikasi SV IPB
Date Deposited: 27 Aug 2020 09:32
Last Modified: 27 Aug 2020 09:32
URI: https://ereport.ipb.ac.id/id/eprint/1336

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