Perluasan Pasar Baslok pada CV Bening Jati Anugrah Parung Kabupaten Bogor Jawa Barat

Hilma, Fairuz (2019) Perluasan Pasar Baslok pada CV Bening Jati Anugrah Parung Kabupaten Bogor Jawa Barat. Project Report. IPB University.

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Abstract

ABSTRAK

FAIRUZ HILMA. Perluasan Pasar Baslok pada CV Bening Jati Anugrah Parung Kabupaten Bogor Jawa Barat. Dibimbing oleh IIS DIATIN.

CV Bening Jati Anugrah merupakan salah satu perusahaan agribisnis di bidang perikanan. Perusahaan ini memproduksi olahan ikan yang berbahan baku daging ikan kakap yang diolah menjadi olahan ikan beku atau frozen food yang berlokasi di Parung, Kabupaten Bogor. Tujuan dari penulisan kajian pengembangan bisnis untuk merumuskan ide pengembangan bisnis perluasan pasar baslok pada CV Bening Jati Anugrah Parung Kabupaten Bogor. Penentuan ide pengembangan bisnis dilakukan berdasarkan aspek internal dan eksternal yang ada di perusahaan. Data yang diperoleh dianalisis menggunakan analisis SWOT. Kajian pengembangan bisnis layak dijalankan setelah dilakukan analisis finansial dan non finansial. Pengembangan bisnis dikatakan layak berdasarkan analisis kriteria investasi, nilai NPV lebih besar dari 0 yaitu Rp 188 284 782, IRR > DR yaitu 88%, Net B/C > 1 yaitu 8.35, Gross B/C > 1 yaitu 1.23 dan periode pengembalian kurang dari umur bisnis selama 5 tahun 4 bulan.

Kata kunci : baslok, frozen food, peluasan pasar


ABSTRACT

FAIRUZ HILMA. Fish meatball Market Expansion on CV Bening Jati Anugrah Parung Bogor Regency in West Java. Supervised by IIS DIATIN.

CV Bening Jati Anugrah is one of agribusiness company in the field of fisheries. The company produces processed fish that made a snapper bones with a bit of adhering meat into processed frozen food located at Parung, Bogor Regency. The purpose of writing a review of business development to formulate the idea of deleloping a fish meatballs market expansion on CV Bening Jati Anugrah Parung, Bogor Regency. Determination of the idea business development conducted based on internal and external aspects that exist int the company. The data obtained were analyzed using SWOT analysis. Business development studies are feasible after finacial and non finacial analysis is carried out. This business development can be said to be feasible based on analysis of investment criteria, value of NPV more than 0 is Rp 188 284 782, IRR> DR is 88%, Net B/C > 1 is 8.35, Gross B/C > 1 is 1.23 and retun period is less than age of business as long as 5 years 4 months.

Keywords : fish meatball, frozen food, market expansion

Item Type:	Monograph (Project Report)
Uncontrolled Keywords:	Baslok, frozen food, perluasan pasar
Subjects:	Student Project Report
Divisions:	School of Vocational Studies > Agribusiness Management
Depositing User:	User SV IPB
Date Deposited:	07 May 2020 01:48
Last Modified:	07 May 2020 01:48
URI:	https://ereport.ipb.ac.id/id/eprint/199

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