Pengembangan Program Ekowisata Pantai Berdasarkan Karakteristik Wisatawan di Kabupaten Pangandaran Provinsi Jawa Barat

Syahrudin, Muhammad Fadhil Putra (2022) Pengembangan Program Ekowisata Pantai Berdasarkan Karakteristik Wisatawan di Kabupaten Pangandaran Provinsi Jawa Barat. Project Report. IPB University.

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Abstract

ABSTRAK
Pengembangan ekowisata pantai di Kabupaten Pangandaran dilakukan dengan melibatkan semua aspek. Aspek-aspek tersebut berupa keterlibatan wisatawan, masyarakat, pengelola, maupun pemerintah daerah untuk mendukung terciptanya pengembangan yang sesuai sehingga dapat menjamin kepuasan wisatawan. Tujuan Tugas Akhir adalah mengidentifikasi sumberdaya ekowisata pantai, karakteristik wisatawan pantai , merancang program ekowisata pantai di Kabupaten Pangandaran dan menyusun media promosi. Kegiatan dilaksanakan pada April-Juni 2022 dengan metode studi literatur, observasi, wawancara dan menyebarkan kuesioner.Data yang diambil sumberdaya wisata pantai, wisatawan dan pengelola. Jumlah responden wisatawan sebanyak 120 orang dan pengelola sebanyak 16 orang. Sumberdaya wisata pantai terdapat empat lokasi yaitu Pantai Karapyak, Pantai Pangandaran, Pantai Batu Hiu dan Pantai Batukaras yang memiliki daya tarik dan aktivitas wisata yang berbeda. Karakteristik responden wisatawan didominasi oleh laki-laki dengan usia 27-46 tahun sudah menikah, pendidikan terakhir yaitu sarjana dengan pekerjaan PNS/TNI/POLRI, pendapatan > 5.000.000, asal daerah luar pangandaran, jumlah kunjungan pertama kali, lama kunjungan 4 jam, bentuk kunjungan keluarga, frekuensi kunjungan rutin pada musim liburan jangka panjang. Motivasi fisik tertinggi bersantai,motivasi budaya tertinggi memperluas wawasan/pengetahuan, motivasi sosial tertinggi interaksi sosial dan family gathering, motivasi status tertinggi tidak diremehkan orang lain, motivasi fantasi tertinggi menghindari dari kepenatan kota dan piknik. Pengembangan program yang dirancang terdiri dari program harian, bermalam dan tahunan. Program harian bernama “Sewipa di Pangandaran dan “Seru Bareng Penyu”, program bermalam bernama “Campprayak” dan program tahunan bernama "Pangandaran Beach Community Festival”.
Kata Kunci: Kabupaten Pangandaran, Karakteristik Wisatawan, Pengembangan, Program Ekowisata Pantai

ABSTRACT
The development of coastal ecotourism in Pangandaran Regency is carried out by involving all aspects. These aspects are in the form of involvement of tourists, communities, managers, and local governments to support the creation of appropriate development so as to ensure tourist satisfaction. The purpose of the Final Project is to identify coastal ecotourism resources, characteristics of beach tourists, design a coastal ecotourism program in Pangandaran Regency and develop promotional media. The activity was carried out in April-June 2022 with the methods of literature study, observation, interviews and distributing questionnaires. The data taken are coastal tourism resources, tourists and managers. The number of respondents as many as 120 tourists and managers as many as 16 people. There are four coastal tourism resources, namely Karapyak Beach, Pangandaran Beach, Batu Hiu Beach and Batukaras Beach which have different tourist attractions and activities. The characteristics of tourist respondents are dominated by men aged 27-46 years who are married, the last education is bachelor with a civil servant/TNI/POLRI occupation, income > 5,000,000, from an area outside Pangandaran, number of first visits, length of visit 4 hours, the form of family visits, the frequency of regular visits during the long-term holiday season. The highest physical motivation is relaxing, the highest cultural motivation is broadening knowledge/knowledge, the highest
social motivation is social interaction and family gathering, the highest status motivation is not being underestimated by others, the highest fantasy motivation is avoiding city fatigue and picnics. The development of the designed program consists of daily, overnight and annual programs. The daily program is called “Sewipa di Pangandaran and “Fun with Turtles”, the overnight program is called "Campprayak” and the annual program is called “Pangandaran Beach Community Festival”.
Keywords: Pangandaran Regency, Tourist Characteristics, Development, Coastal
Ecotourism Program

Item Type:	Monograph (Project Report)
Uncontrolled Keywords:	Kabupaten Pangandaran, Karakteristik Wisatawan, Pengembangan, Program Ekowisata Pantai
Subjects:	Student Project Report
Divisions:	School of Vocational Studies > Ecotourism
Depositing User:	Ekowisata SV IPB
Date Deposited:	19 Aug 2022 06:27
Last Modified:	19 Aug 2022 06:27
URI:	https://ereport.ipb.ac.id/id/eprint/11197

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